Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Blog Article
Popunder advertising is often a format where an advertisement opens in a new browser window or tab behind the user’s active window. It’s built to be less intrusive than pop-ups, appearing only as soon as the user has left or minimized the key site window, setting up a more seamless browsing experience. Popunders may be highly effective for advertisers looking to reach engaged users while minimizing the disruption a result of more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly while watching user’s screen, popunder ads appear “behind” the main browser window. Because they remain hidden until the user closes or minimizes the key window, they’re less interruptive and possess lower likelihood of causing frustration. This format is popular in internet marketing because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt the person’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even as soon as the user has finished with the principle site, increasing the chances of interaction.
Less Intrusive: Popunders are unlikely to annoy users compared to pop-ups, resulting in higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads typically have lower costs per click or per impression compared to other ad formats.
Wider Reach: Popunders work well for various types of campaigns, including e-commerce, affiliate marketing, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the right ad network is crucial for running successful popunder campaigns. Here are some in the top popunder ad networks that supply quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds is a popular ad network recognized for its reliable traffic and advanced targeting options. They provide an array of ad formats, including popunders, and possess a strong presence both in desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and prospecting.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns based on performance.
2. PopAds
PopAds concentrates on popunder ads, offering one with the fastest and many customizable platforms. Known for its quality traffic, PopAds allows advertisers to put strict targeting parameters and bids, rendering it ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to make sure your campaign reaches its market without overspending.
3. Adsterra
Adsterra is often a well-established ad network that offers popunder ads along with other ad formats. Their advanced fraud detection technology and responsive customer support make them a good choice for advertisers.
Features: Targeting by device, operating-system, country, and language, as well as real-time tracking.
Best For: E-commerce, sweepstakes, and copyright-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly a good choice for campaigns that need reliable and clean data.
4. HilltopAds
HilltopAds is an ad network that gives cost-effective solutions, including popunder ads. They’re recognized for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting depending on geography, device, and period, along with ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and internet affiliate marketing.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to find the most cost-effective solution for the campaign.
5. Clicksor
Clicksor offers a range of ad formats, including popunders. With Clicksor’s advanced retargeting options, you'll be able to reach users that have shown desire for your brand, increasing the odds of conversion.
Features: Retargeting, geo-targeting, and device targeting, with choices for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to engage users who may have previously interacted using your website or ads.
6. TrafficJunky
TrafficJunky can be a reputable ad network noted for its reach in adult and entertainment content, though it’s also useful for mainstream campaigns. They provide a variety of ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to arrive at your audience at optimal times and bid competitively depending on real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of your popunder campaigns, follow these tips:
Target the Right Audience: Use detailed targeting options like location, device type, operating system, and interests to succeed in the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a brand new page in private, be sure your squeeze page is optimized for engagement. Use clear calls to action, engaging visuals, along with a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders work best for campaigns that don’t count on immediate action, for example sign-ups, surveys, downloads, and other prospecting offers. Test various offers to discover the most effective one for the audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too much can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and squeeze page designs to determine which variations drive the best results. A/B testing helps optimize your campaign for maximum ROI.
Leverage Retargeting: Use retargeting to have interaction users who previously interacted using your site but didn’t convert. Popunder retargeting ads work in re-engaging prospective customers and can drive more conversions.
Monitor Performance and Adjust: Regularly review your campaign analytics to see which aspects will work and which aren’t. Adjust your targeting, budget, and bidding strategy if required to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders can work across industries, they are particularly effective for certain types of campaigns:
Lead Generation: Popunders are well-suited for lead generation campaigns that ask users to sign up or fill out a form. The additional exposure makes it easier to create leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is surely an effective strategy to drive sales. Users who see the offer while shopping or browsing may return to your site to consider advantage with the deal.
App Installs: For app developers, popunders may be a cost-effective method to drive downloads. Popunder ads geared to specific devices can encourage users to install an app directly from the ad.
Survey and Sweepstakes Campaigns: Popunders work nicely for campaigns that don’t require immediate action but reap the benefits of high exposure, including online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates are able to use popunders drive an automobile traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that entice their target market, affiliates can achieve significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, pop up ad have their own advantages and challenges.
Pros:
Less Intrusive: Popunders don’t interfere with the browsing experience as much as pop-ups.
High Engagement: Due to its discreet nature, users may interact with a popunder.
Lower Cost: Popunders in many cases are more affordable than other display ad formats.
Broad Reach: Effective across various industries as well as for multiple campaign types.
Cons:
Ad Blockers: Popunders can be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, many folks still find popunders frustrating, particularly when frequency caps aren’t set.
Delayed Engagement: Since popunders don’t come in the foreground, users may not interact with them immediately.
Popunder advertising can be a powerful tool for marketers and advertisers looking to engage audiences without being overly disruptive. By using reputable ad networks, following recommendations, and using different campaign types, you can harness the potential for popunders to enhance traffic, engagement, and conversions. Whether you’re in e-commerce, lead generation, or app promotion, popunder ads may be a cost-effective addition to your advertising strategy.